I’m beyond excited to share some amazing news: I’ve been named PFRE Photographer of the Month for September 2025!
This month’s theme was Stairways, and my winning image (Entry 1099) captured a modern architectural staircase designed to feel both dramatic and welcoming. The play of light, geometry, and flow was everything I hoped to convey — and I’m humbled that the judges saw something special in it.
Luxury Airbnb photography is a different animal than real estate work. If you’re a real estate photographer ready to level up, this post will help you bridge the gap—from “listing photos” to images that evoke emotion, sell a lifestyle, and truly stand out in a crowded market.
Guests don’t book based on what a place costs. They book based on how it feels.
That’s the secret. That’s the entire game.
If your photos make your $120-a-night guest house feel like a $400-a-night experience, you’ve already won. You’ll book more nights, attract better guests, and stand out from the dozens—if not hundreds—of listings in your area.
When most people think about improving their Airbnb listings, they focus on decor, amenities, or getting just the right shot of the living room. And yes, that’s all important—but if you manage more than one property, you’ve got something much bigger at play: a brand.
Whether you realize it or not, your photos, your listing descriptions,
Let’s get real for a moment: Airbnb is a visual platform. Guests don’t fall in love with your location—they fall in love with your photos. If your listing isn’t performing the way it should, your photos might be the reason why.
At first glance, photographing a property might seem like a straightforward task regardless of its purpose. However, Airbnb photography and real estate photography serve fundamentally different objectives, which directly impacts their approach, execution, and ultimately, their cost structure.
When it comes to showcasing your vacation rental, understanding the fundamental difference between real estate photography and Airbnb photography is essential for capturing guests’ attention. While real estate photography primarily focuses on architectural grandeur and spatial dimensions to sell a property, Airbnb photography serves a distinctly different purpose—it’s about selling an experience.
If you want your Airbnb listing to earn more per night, land more bookings, and attract better guests, there’s one major tool you might be overlooking: the photos.
But even the best professional photographer can only work with what’s in front of the lens. That’s why prepping your short-term rental before a photoshoot is
Have you ever relistened to your Airbnb listing’s playback and thought, “Do these photos really do my space justice?” If you’re questioning it, you’re already on the right track. In my latest video, “Airbnb Photos Not Booking? Top 10 Mistakes (and How to Fix Them),” I dive deep into the common pitfalls that trip up hosts—and more importantly, how to fix them fast. In this companion post, I’ll unpack each mistake, share insights on why it matters, and give you actionable steps to elevate your listing photos.
Watch the full video here: Airbnb Photos Not Booking? Top 10 Mistakes – and How to Fix Them
The Utah real estate landscape is evolving. In Salt Lake City, the median days on market (DOM) have increased to 40 days, an 8.1% rise from the previous year. In Park City, homes are averaging 125 days on the market, though this is a significant improvement from 211 days the year prior.