Longer Days on Market in Utah? Here’s Your Game Plan to Win Listings and Close Faster

The Utah real estate landscape is evolving. In Salt Lake City, the median days on market (DOM) have increased to 40 days, an 8.1% rise from the previous year. In Park City, homes are averaging 125 days on the market, though this is a significant improvement from 211 days the year prior. Rocket

While some agents might view this as a hurdle, it’s actually a prime opportunity to differentiate yourself. In a market where properties linger longer, exceptional marketing becomes the key to faster sales.

Sellers Expect More Than Ever

With homes taking longer to sell, sellers are becoming more discerning. They’re seeking agents who can provide tangible evidence of their ability to market properties effectively. A basic listing with a few smartphone photos won’t suffice. Sellers want to see a comprehensive marketing strategy that showcases their property’s best features. utahskiproperties.comKUTV+3Trupp Real Estate+3Move Utah Real Estate+3

Marketing is No Longer Optional

In a slower market, proactive marketing is essential. High-quality visuals and engaging content can make a listing stand out. Consider incorporating:

• Professional photography

• Cinematic listing videos

• Aerial drone footage

• 3D virtual tours and floor plans

• Social media-ready reels Zillow+1Joel Carson, Realtor®+1LUXURY HOUSES Magazine+6Joel Carson, Realtor®+6Redfin+6

These elements not only attract potential buyers but also demonstrate to sellers your commitment to showcasing their property in the best light.

Build Your Custom Listing Plan

Every property is unique, and your marketing plan should reflect that. Develop a content roadmap to keep the listing fresh and engaging:

• Week 1: Launch with a comprehensive photo and video package.

• Week 2: Share a teaser video on social media platforms.

• Week 3: Highlight neighborhood features or host a virtual open house.

• Week 4: Release an agent-led video walkthrough.

This staggered approach maintains interest and provides multiple touchpoints for potential buyers.

Let Great Media Sell You, Too

Effective marketing doesn’t just sell homes—it sells you as an agent. Showcasing your past marketing successes can instill confidence in prospective clients. For instance, I recently photographed a $6 million home in Park City that sold on its first day on the MLS. The high-quality media played a pivotal role in attracting immediate interest and securing a swift sale.

Partner with the Right Creatives

You don’t have to handle all aspects of marketing alone. Collaborate with experienced real estate photographers and content creators who understand the nuances of the Utah market. A professional team can help you deliver consistent, high-quality content that resonates with buyers and sellers alike.

Shift with the Market, Not Against It

The current market conditions in Salt Lake City and Park City present an opportunity to elevate your marketing strategies. By embracing comprehensive media plans and showcasing your commitment to excellence, you can stand out in a crowded market and achieve faster sales.

Need assistance in crafting a compelling marketing plan for your next listing? I collaborate with some of the top creatives in the industry here in Utah and would be delighted to help you enhance your property’s appeal. Reach out, and let’s make your next listing a standout success.