Vacation Rental Photography
Do you stand out from your competition? Pull up similar properties in your area and look at the AirBnB, Flipkey, Homeaway or VRBO Images- does your Vacation Rental Photography stand out, or just blend in? Did you just take all your images on your iPhone (or does it look like you did)? What does that say about you and your Vacation Rental… and are you ready to step up your game for more- and higher paying- rentals? Finally, and most importantly- what about your online presence makes someone notice and rent YOUR property?
Location…. Location… Photography?
After location, vacationers say that photography is the most important determining factor in deciding where to stay. And unlike location, photography is the thing you can do something about. Not only does photography give you a great ROI, but the effects online are almost immediate. In as little as three weeks, we can shoot a whole new series of images for your Vacation Rental, or some fresh images to liven up your online presentation. If you are not moving forward, you are being left behind.
If you treat your VRBO or AirBnB property like a chore, that is exactly what it will become. But your property is an investment, and you need to attack it that way. If you are on this site now reading this page, then you already know (or at least think) that a “good enough” mentality will not only lose you guests but also lose you money. Treat your vacation rental property like a proper business and making the proper investments, beginning with hiring a professional photographer.
Professional quality images have been shown repeatedly to increase AirBnB rentals up to 40% per year (according to AirBnB’s own study). What does a 40% increase in bookings mean to you? If you typically rent one night a week, you can expect to add 20 more nights over the next year! For our top tier results, we charge based on your nightly rental…. the more you value your property, the more valuable our work is to you. Typically, for your investment of three nights rental for your photo shoot, you will gain another 17 nights that year. Over the course of three years- the typical lifetime of images in the rental market- you are only giving up one night and gaining 19 more. That is a GREAT ROI.
Don’t Hire a Real Estate Photographer
That may seem a bit of a weird statement coming from someone who does shoot real estate, but hear me out. A photographer who does not know the market and does not understand your goals will not be able to accomplish what you need for your short-term rental photography. Most low- and mid-level photography on AirBnB and VRBO’s sites is shot by real estate photographers…. and it looks like it. That is no way for your property to stand out, or rise above.
You need a photographer who understands photography, and the vacation rental market. Someone who takes pride in working a subject and making spectacular images. Someone who takes the time to find the soul of a property and makes images that show the experience of the property. In a word, a professional who takes pride in their work.
Your average Real estate photographer will pull out their widest lens, shoot each room from all four corners, shoot brackets, and send the images off to Vietnam for processing. They are comparatively inexpensive because they work by rote, and just push everything through their formulaic routine. And their work looks exactly like all the other “photographers” doing the same thing. When your whole property is shot in 30 minutes, how can you even think they have done a good and proper job? When a photographer races through your property to get to their next job, you can’t expect to get personal service or personalized imagery.
This is where we stand apart. The first thing I do is I walk through the whole property; I look to see what makes it different…. and special. I ask you what you love about the rooms. I spend 2-3 hours on a shoot. And I bring in lights and support gear to make sure I can get properly lit, exposed and balanced images. It is this time, experience and attenbtion to detail that makes my images stand out in a sea of mediocre images…. and what will get your property looked at first.
When you are going to be using the images for 2, 3 or more years to represent you and your property, who do you want shooting it?
AirBnB & VRBO Photography
Vacation rental photography is a totally different beast with totally different challenges and goals than real estate photography, so we do handle them in totally different manners. Your needs are unique and specialized; you are about creating a mood and an atmosphere…. and that takes time. You need higher quality photographs, so we spend substantially more time on site. Creating a mood and a feel also means more attention to detail in editing. Your use is longer term, years instead of weeks, and your market is wider than local MLS.
Turn around time on your Vacation Rental Photographs is pretty quick- we can usually schedule you within 7 days. Your AirBnB or VRBO photography will be back to you usually within another week. So you can be up and running, posting new AirBnB images in two weeks, or have your VRBO photographs working for you in 14 days.
We have created a short list to help you with your Vacation Rental Staging. We have a variety of Vacation Rental pricing, perfect for your Vacation Rental Photographs. One is surely right for you, and to get your booking up and your vacation rental business booming!